Nike just reported strong
Â Q1 2019 numbers thanks to two key ingredients â footwear products that go beyond expectations, and an incredible marketing campaign that has yielded polarizing, powerful, and vindicating results. Here’s how the Swoosh maintained its pole position: their unwavering commitment to athletes and sport that serves as the backbone of their strategy, and an unstoppable Sportswear wing that has delivered incredible product from all corners. Whether it be the jaw-dropper that is the React Element 87 or the endearing partnerships with labels like Off-White and ACRONYM, Nike’s success comes from their innovative identity shining through, piercing the fog of fast-fashion micro-trends and collaborators that only speak for themselves.
British designer Samuel Ross and his brand A-Cold-Wall have garnered widespread acclaim for unique conceptual designs and a striking aesthetic. Ross is no stranger to footwear either, having collaborated with Nike on a extremely limited Air Force 1 âa shoe that now fetches four figure sums on the resell marketâfor his London pop-up last October. Now Ross and Nike are back at it again, as the designer recently posted a new pair of Nike concept shoes on his Instagram.